Posts Tagged ‘Blogging’

Matchmaker, matchmaker, make me a match! Find me a find! Catch me a catch!

Ya, okay, you get the point.

Social networks are taking over, and I love the sweet poison of dictatorship! What’s even better is that with the development of these technologies, we have more control and more options. To condense our lives from the clutter of different sites, we can marry all our networks together. This is beneficial if you do PR or if you simply have important issues to blog about, and you want people to read your posts more often.

I married my Twitter to my blog by allowing tweets to surface on my homepage as I tweet them. In turn, I also provide links to my blog posts to direct my followers to my blog. It’s all so effortless!

Step One: Put a quick tagline next to the link in Twitter before you tweet it. This lets your users know that it’s not spam. If your tagline is catchy enough or interesting enough, then followers will check it out. Try using the rules of a newsworthy story (Journalism) to ensure a great tagline (or even great blog posts).

Step Two: Amateurs, don’t post the entire link. Don’t you know Twitter only has 140 characters? Don’t waste space! That’s what your blog is for, right? Use a site like bit.ly to shorten your URL.

Step Three: Proofread. There’s nothing worse than a professional who loses all credibility with errors. They happen to everyone, so don’t think you’re imune. Proofread both your blog posts and tweets.

Step Four: Follow step one and step two frequently. The more you blog and tweet, the more likely people are going to check you out.

So, go ahead and marry your social networks already. They could use the tax break. ;]

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Students come in all shapes and sizes. We’re overachievers and we’re slackers. We suck up to the teacher and we don’t show up to class. Either way, social media caffeinates our generation like nothing else, so whether you’re the A student of the C student there’s reason to blog for your future.

1. Gives You an Online Presence

Start a blog now. Perfect it, edit it, update it, and viola! You’ll start to have a house in the suburbs of the world wide web and make your mark in search engines. Start ahead of time, so that even the slacker will have time to make changes before it’s professional enough to put on a resume.

2. Green Journal-ist

Be part of the paperless brigade and make a private blog about your life to share with your friends and family. This is great practice for more topical blogs you may write in the future. However, your personal blog should still be appropriate and professional enough to be seen by the general public. Evidence of wild nights and drunk fests need not apply! *cough* Slacker *cough*

3. Free PR

Just because you’re a student doesn’t mean you’re not also a team leader of a club, sports team, or non-profit. If you run a group that needs to get the word out, make a blog and direct people toward it! It’s a creative, interactive way to make a newsletter for your public. Graphics and layouts can create an instant personality for your group while providing details that you want to share.

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Kneale Mann, the fast-talking, passionate marketing and social media strategist had an interesting conversation with Barbara Nixon a few weeks ago. Mann has mounds of experience with Public Relations and social media, and was kind enough to share his thoughts on blogging.

“My blog actually stemmed from a geek dinner,” says Kneale Mann. A geek dinner is a bunch of people who have met through a business contact or over social media. That night, his fellow geeks asked him if he had a blog, and he said no.¬†Thanks to the encouragement from them, Mann started his blog about an hour after the dinner. Two years later, he’s still blogging!

Advice from Kneale Mann on blogging:

  1. Just start writing! Find something that interests you and write about it. “Sometimes we’re trying to go for the absolute victory, before we do the work.” However, you can’t expect instant results. Put the number of followers out of your head and just write for the sake of getting thoughts on paper (or on webpage).
  2. Just keep writing! Even if your interests change, just keep writing. Don’t validate yourself by your number of followers, just keep writing!
  3. Comment on other people’s blogs, because “the price of admission is contribution.”

Check the video of this interview out, because it’s really quite interesting.

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