Posts Tagged ‘Palette Public Relations’

Professor Barbara Nixon interviewed Mark Waxman about working in a PR agency for her PR students (me being one of them). Waxman co-founded Palette Public Relations in Toronto, Canada with such clients as Proctor and Gamble, Olay Skincare, Herbal Essences, Atkins, Dove and Secret. When creating the company, Waxman and his associates decided to base the company of three basic pillars:

1. Simplicity: making client’s lives easier

2. Energy: not giving up until we get results

3. Honesty: Being up front and honest

In his spare time, Waxman helps with a podcast called Inside PR about PR and social media. I was surprised to learn that they use Skype to record their podcast instead of doing a live recording. I always thought of Skype as a casual tool I used over the summer with my friends. In fact, a few years ago I’d only relate social media to young people. Adults just didn’t step into the world of AIM, Myspace or Facebook unless they had ulterior motives. It’s nice to know that social media is advancing to the point where it’s professionally acceptable to use on-the-job. Go Skype!

Well, a big thanks to Dr. Nixon and Mark Waxman for the informative interview!

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